Startup Brand Lab is a marketing consultancy dedicated to building strong, future-ready brands. We work with early-stage companies and founders to shape clear, compelling brand identities — from positioning and voice to visual systems and communications. We don’t just advise — we implement - moving quickly from strategy to execution.
We offer flexible brand leadership, fractional CMO services, copywriting, website and social channel set-up, and channel management — providing a complete marketing package that balances long-term vision with the need for immediate results. With trusted relationships across design, events, production, and PR, we can scale teams and capabilities as your business grows.
We believe you are the expert in your product. Our role is to shape and share your story in a way that excites your customers — and inspires others to spread the word.
About Alexandra
Founded by brand consultant and marketing leader Alexandra, Startup Brand Lab draws on over a decade of experience building standout brands across sectors — from global giants like Nike, LEGO, Reebok, Mercedes-Benz, and Uber, to emerging startups.
With a background that spans London, Europe, and global markets, Alexandra brings a sharp strategic eye, collaborative energy, and a willingness to implement change and see your company thrive.
Contact
📧 alexandra.hearth@gmail.com
Testimonials
“When you need help with marketing, you need a true expert and someone who combines the key elements into a result that is the very best for your business. Alexandra is that package. I think something that is under-appreciated is the role of empathy and deep research/listening skills, Alexandra uses both of these to develop a marketing plan that will help you skyrocket your business success 100X.”
- Tim, Founder and CEO, Dubai (September 2025)
“DareWin Evolution is a French startup specialized in blue biotechnology for food application. Working with Alexandra Hearth improved significantly the quality of our commercial documents. Consequences were easily quantified with a higher positive feedback rate of our clients. So, many thanks for this help as a concrete stone to build our company.”
Hubert, Founder and CEO, France (October 2025)